Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC). Traffic that comes via SEO is often referred to as "organic search traffic" to differentiate it from traffic that comes through paid search. In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the "organic search results". Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Additionally, users currently in Private Mode will not be able to utilize this feature.Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Any private videos that you’ve added to your public showcase, including Stock clips, will only be viewable by you, the account holder. This is because Google cannot index private or hidden Showcases. Search engine optimization is only available for Showcases with the privacy setting Anyone, i.e., public showcases.
![google search engine optimization google search engine optimization](https://image.slidesharecdn.com/google-search-engine-optimization-starter-guide-th-090607051906-phpapp01/95/google-search-engine-optimization-starter-guide-th-3-728.jpg)
![google search engine optimization google search engine optimization](http://blogoscoped.com/files/google-seo-2007-11.png)
#Google search engine optimization upgrade
However, you’ll need to upgrade to at least Business to use it.
#Google search engine optimization pro
Note: If you are a Basic, Plus, or Pro member, you’ll be able to preview this tool when working on your Showcase. Without SEO, the only way for new viewers to find your videos is via a direct link. If you opt in, Google will be able to index your public showcases and they will become discoverable via search query and gain a wider viewership.
![google search engine optimization google search engine optimization](https://m.media-amazon.com/images/I/51ARq8-IL+L.jpg)
Vimeo Business, Premium, and Enterprise members can use Vimeo's SEO tool to help their showcases get discovered by new audiences online.